🌴 Why I set a goal of 1,001 book pre-orders
In this episode, I'm sharing an unexpected update on my next book, Work Fame: Get the Projects, Promotions, and Perks You Deserve.
Check out the book pre-order site!
What started as a routine conversation with my publisher quickly turned into a full-blown pre-order campaign. I discovered the book was already available online for pre-order, sooner than expected, which meant it was time to shift gears and start thinking seriously about marketing.
Rather than following the same approach I used for The 2-Hour Workshop Blueprint, I wanted this campaign to reflect the themes of the book itself. Fame, recognition, visibility and earning opportunities are all central ideas in Work Fame, so I built a campaign around those concepts, including something I'm calling the Wall of Work Fame.
I'm also sharing the ambitious goal I've set for the launch. A goal that many people would consider unrealistic in the Australian business book market.
In this episode, I talk about:
- Why securing a publishing deal with Wiley changed the way I think about book launches
- The journey of developing the core framework behind Work Fame
- How I approached marketing differently from my first book
- The inspiration behind the Wall of Work Fame
- Why I immediately set a target of 1,001 pre-orders
- The surprising momentum generated before any public launch announcement
- The generous support from early champions and bulk purchasers
- What I'm learning about visibility, recognition and audience engagement in real time
Key takeaways
- Marketing works best when it reflects the product you're promoting.
- Ambitious goals can create energy and focus when they feel meaningful.
- Early momentum often comes from trusted relationships, not broad audiences.
- Recognition can be a powerful motivator when thoughtfully incorporated into a campaign.
- Sometimes the most exciting opportunities arrive before you feel fully prepared.
Resources mentioned
- Work Fame: Get the Projects, Promotions, and Perks You Deserve
- The 2-Hour Workshop Blueprint
- Manus AI
- Jia Jiang and his book Rejection Proof
- Jia Jiang's TED Talk on 100 Days of Rejection
- Matt Stewart and The Custodian Way
A final thought
This project has been quietly unfolding behind the scenes for months. To see so much support before a public announcement has been both surprising and encouraging. The road to 1,001 pre-orders is still a long one, but it's a challenge I'm excited to pursue.
Thanks for listening.
Sign up for free for my best articles every week: Work Fame.
Show notes for every episode at https://podcast.leannehughes.com
P.S. Ready to take things up a level? Here are some ways I can help:
- Watch My Speaker Reel: Let's energise your next event.
- Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint.
Let's connect on all the channels:
Visit my website: leannehughes.com
Email me: hello@leannehughes.com
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
