In this episode, I walk through the social media platforms I actually use, why I still use them, and whatās staying or shifting as I head into the new year.
Earlier this year, I published a deep dive on my $11K tech stack. This conversation is the companion piece, focused purely on social and media platforms. The question Iām asking myself is simple:
Why am I here? And is it still doing the job?
Hereās the rundown.
This is my main business platform. Itās where I share ideas, test thinking, meet smart people, and build momentum for the book. Itās staying. No debate. If my work is business-focused, this is non-negotiable.
This is behind-the-scenes, fitness, travel, and real life. Itās lighter. Iāll sometimes delete the app on weekends or holidays to give myself a break, but I like the entertainment value and the people I stay connected with here.
Still useful, but mainly for groups, Messenger, and local community updates. My Facebook group exists, people still join, but itās no longer a growth engine for my business. And thatās fine. Not everything needs CPR.
Not really social media, but itās where a lot of my real conversations happen. Group chats, side chats, logistics, and friendships all live here.
TikTok
This oneās intentional curiosity. Iām using it as a listening tool for Gen Z and emerging leaders, because that audience matters for the book Iām writing. Iāll start creating content here, but Iām realistic. I may need help to make that happen properly.
Itās also brilliant for travel, venues, and local recommendations. The algorithm is sharp, and it rewards curiosity.
Strava
Surprisingly motivating. Iām paying for it. Kudos matter more than they should. Even stretching feels rewarded.
Substack
This is a big one. Weekly writing, clearer thinking, and a strong entry point into the book. This is where longer ideas live first, before they get repurposed elsewhere.
Podcast + YouTube
Iām not continuing daily episodes next year. The feed stays. The episodes stay. The name and artwork will change. Expect fewer episodes, more depth, and tighter alignment to the book themes.
YouTube will continue as a distribution channel for the podcast.
Big picture:
One strong weekly article becomes the pillar. Everything else supports it.
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