🚗 The Porsche 911 is my favourite car of all time. It’s an icon. A masterpiece. The perfect blend of engineering and emotion.

But here’s the wild part: it almost didn’t exist.

In 1980, Porsche was struggling. For the first time in their history, they didn’t turn a profit. Sales were down, the new models weren’t taking off, and the board decided that the 911—yes, the 911—was outdated and needed to go.

Then, a man named Peter Schutz walked in, took one look at the plan to kill the 911, grabbed a marker… and changed history.

🔥 In this episode, you’ll hear:

• How Porsche nearly killed its most iconic car
• The insane moment when one CEO grabbed a pen and rewrote the future
• Why passion sometimes beats logic in business (and life)
• The lesson I take from this story—and how you can apply it too



🔹 Plus, a challenge for you:

• Where in your life or business are you being told to “move on,” but you know it’s still worth fighting for?
• What’s the one decision you’ve been hesitating on that could change everything?
• Where do you need to grab the metaphorical marker and extend the line?

📢 Listen now and let’s talk about why some things aren’t meant to be replaced.

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