Just worked on my latest podcast episode about niching in business - a topic that came up during a great chat with Sophia and Jade in the Corporate Box Coaching sesh on Friday.

In this episode, I break down:

• Why the "you must have a niche" advice isn't one-size-fits-all
• How I used hyper-niching with my "2 Hour Workshop Blueprint" book while maintaining broader business focus
• The concept of being your own niche (like my personal brand at leannehughes.com)
• My 90/10 split between B2B work (leadership teams, conferences, learning design) and B2C offerings
• Why passion often follows competency rather than the other way around

Key takeaways: Think of yourself as the umbrella brand with content pillars underneath.

When monetising, you can hyper-niche to solve specific problems while maintaining creative freedom in your overall brand.

Mentioned in this episode:

• Nick Gray's "The 2-Hour Cocktail Party" (https://party.pro/book/)
• The Flipchart Group (my community of 2,800+ facilitators) (https://www.facebook.com/groups/firsttimefacilitator)
• Dan Koe's content pillar strategy
• Jenny Blake's "Pivot" framework (https://www.pivotmethod.com/)
• The concept of "Multi-potentialites" (https://www.ted.com/talks/emilie_wapnick_why_some_of_us_don_t_have_one_true_calling)

Recording location: On a foresty track with kangaroos and wildlife in the background! 🦘

Show notes for every episode at https://podcast.leannehughes.com

P.S. Ready to take things up a level? Here are three ways I can help:

1. Watch My 2025 Speaker Reel: Let's energise your next event. (https://www.youtube.com/watch?v=L9RyOeXZfW4)
2. Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint (https://2hourwork.shop/) . 
3. Red Carpet Campout: Inspire, Indulge, Invent. Let’s take your ideas outside in March 2025. (https://www.leannehughes.com/events/red-carpet-campout)

Let's connect on all the channels:

Leanne Hughes on LinkedIn (https://www.linkedin.com/in/leannehughes/)

Leanne Hughes on Instagram (https://instagram.com/leannehughes)

Visit my website: leannehughes.com (https://www.leannehughes.com)

Email me: hello@leannehughes.com

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