Today, I’m handing the mic back to Jason Knight. You might remember him from last month’s episode where we jammed on branding and how to think of your positioning like a newspaper headline.

This time, Jason’s diving into one of my absolute favourite topics: frameworks. Whether it’s a Venn diagram, a 2x2, or a hand-drawn sketch, frameworks have this magical way of taking complex ideas and making them unforgettable.

In this conversation, Jason shares his Pain-to-Results model—a signature system he uses to codify IP, guide attention, and make ideas “dangerously distinctive.” He also talks about why hand-drawn, messy visuals often outperform polished graphics when it comes to creating sticky learning and buy-in.

If you’ve ever wondered how to turn your thinking into something visual, simple, and powerful enough to sell your ideas for you—this episode is for you.

✨ What you’ll learn in this episode:

• Why visual frameworks cut through more noise than polished marketing.
• The Pain-to-Results model and how it helps you guide prospects from problem to solution.
• How to codify your expertise into a repeatable, signature system.
• Why drawing your ideas live creates more buy-in than a slick slide deck.

Sign up for free for my best articles every week: Work Fame. (https://www.workfa.me/)

Show notes for every episode at https://podcast.leannehughes.com

P.S. Ready to take things up a level? Here are some ways I can help:

1. Watch My 2025 Speaker Reel: Let's energise your next event. (https://www.youtube.com/watch?v=L9RyOeXZfW4)
2. Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint (https://2hourwork.shop/) . 

Let's connect on all the channels:

Leanne Hughes on LinkedIn (https://www.linkedin.com/in/leannehughes/)

Leanne Hughes on Instagram (https://instagram.com/leannehughes)

Visit my website: leannehughes.com (https://www.leannehughes.com)

Email me: hello@leannehughes.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio (https://helloaudio.fm?fpr=leanne17) .