What this oneās about:
I riff on a killer Diary of a CEO roundtable (https://www.youtube.com/watch?v=hVlAOIUA71Y) (Codie Sanchez, Alex Hormozi, Daniel Priestley) and share a study on grooming, attractiveness and payāplus my $150 Mecca āmakeup schoolā hack I used before a 350-person talk.
My big takeaways:
ā¢ You donāt need capital to start ā pre-sell, validate fast, borrow audiences, and use relationships as leverage. That was the common thread from all three guests. A (https://podcasts.apple.com/gb/podcast/money-making-experts-this-3-step-offer-formula-makes/id1291423644?i=1000721000330&utm_source=chatgpt.com)
ā¢ The beauty premium is (mostly) a grooming premium for women. A 2016 paper using a large U.S. sample found attractive people earn ~20% more on average; for women, that edge comes almost entirely from being well-groomed (makeup/hair/style). For men, grooming explains about half. Agency ļ¼ genetics. ScienceDirect (https://www.sciencedirect.com/science/article/pii/S0276562416300518?utm_source=chatgpt.com) SciSpace (https://scispace.com/papers/gender-and-the-returns-to-attractiveness-9s2coxersc?utm_source=chatgpt.com)
ā¢ My practical play: I booked Meccaās 90-min lesson (redeemable on product), filmed the steps (with permission), and now have a personalised tutorial I can replay before big stages. Zero YouTube rabbit holes; pro tips, done.
Stuff I mention:
ā¢ Diary of a CEO: Money Making Experts: This 3-Step āOfferā Formulaā¦ (Codie, Alex, Daniel). Great for no-excuse starters. Apple Podcasts (https://podcasts.apple.com/gb/podcast/money-making-experts-this-3-step-offer-formula-makes/id1291423644?i=1000721000330&utm_source=chatgpt.com) Spotify (https://open.spotify.com/episode/6FoL6YBJtrok5isr0TiSxK?utm_source=chatgpt.com)
ā¢ Study: āGender and the Returns to Attractivenessā ā Jaclyn S. Wong & Andrew M. Penner, Research in Social Stratification and Mobility (2016). Read the abstract/summary here. ScienceDirect (https://www.sciencedirect.com/science/article/pii/S0276562416300518?utm_source=chatgpt.com) Social Sciences UCI (https://www.socsci.uci.edu/newsevents/news/2016/2016-05-31-penner-wong-gender.php?utm_source=chatgpt.com)
ā¢ Media explainer on the findings (optional primer). TIME (https://time.com/4341597/attractive-women-higher-salaries/?utm_source=chatgpt.com)
My POV:
I like this research because it gives us levers we can pull. I canāt change my bone structure, but I can decide whether to āplay the gameā for a high-stakes day. For me, working with pros (shout-outs to Kate Massey, and my stylist-friends who just see outfits I donāt!) is an energy and confidence shortcut.
Try this:
ā¢ Book a lesson with a pro, film the steps (ask first), and create your mini-library.
ā¢ Build a simple stage-day checklist (base, brows, eyes, lips; hair plan; outfit A/B).
ā¢ Decide your rule: āI turn it up one notch for key moments.ā No moral drama.
Question for you:
Where do you sit on this? Is āplaying the gameā strategicā¦ or does it grate? Ping meāIād love your take.
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Show notes for every episode at https://podcast.leannehughes.com
P.S. Ready to take things up a level? Here are some ways I can help:
1. Watch My 2025 Speaker Reel:Ā Let's energise your next event. (https://www.youtube.com/watch?v=L9RyOeXZfW4)
2. Get My Book: Design your workshops fast usingĀ The 2-Hour Workshop Blueprint (https://2hourwork.shop/) .Ā
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