This weekend rewind is a special one. I'm celebrating the two-year anniversary of my first real book — The 2-Hour Workshop Blueprint. (Yes, I did write a netball coaching manual back in the day, 😄).

To mark the occasion, I’m replaying a juicy interview I did with Jessica Mudditt (https://www.linkedin.com/in/jessicamudditt/) on her podcast. Jessica’s the founder of Hembury Books (https://hemburybooks.com.au/) and an all-round publishing legend — if you're thinking of writing or launching a book, she’s someone to follow on LinkedIn.

In this convo, we go deep behind the scenes of the book’s creation, the 52-day sprint from idea to print, marketing wins (and a couple of misses), the role of Amazon ads, building flywheel momentum, and the unexpected power of low-hanging watermelons 🍉.

Here’s a taste of what we cover:

• The actual timeline from idea to physical book (hint: it’s under 2 months)
• Why speed was more important than strategy (for my first book, anyway)
• How I got to 100+ Amazon reviews without being annoying (hopefully!)
• My unusual street-team approach to validating the title and cover
• Book marketing tricks that worked — and the few that didn’t
• What I’d do differently next time (yes, there will be a next time)
• Why I’d still choose self-publishing in a heartbeat

Whether you're a fellow author, aspiring one, or just curious how a book can become a business asset — I think you’ll find this fun and practical.

🎧 Listen in, and let me know: Have you ever thought about writing a book? What’s stopping you?

Check out Hembury books, too! (https://hemburybooks.com.au/)

*New* You're invited to join Leanne's free community, Work Fame. (https://www.workfa.me/)

Show notes for every episode at https://podcast.leannehughes.com

P.S. Ready to take things up a level? Here are three ways I can help:

1. Watch My 2025 Speaker Reel: Let's energise your next event. (https://www.youtube.com/watch?v=L9RyOeXZfW4)
2. Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint (https://2hourwork.shop/) . 
3. Red Carpet Campout: Inspire, Indulge, Invent. Let’s take your ideas outside in (https://www.leannehughes.com/events/red-carpet-campout) June 2025.

Let's connect on all the channels:

Leanne Hughes on LinkedIn (https://www.linkedin.com/in/leannehughes/)

Leanne Hughes on Instagram (https://instagram.com/leannehughes)

Visit my website: leannehughes.com (https://www.leannehughes.com)

Email me: hello@leannehughes.com

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