Dec. 23, 2025

🌴358. My Media Plan For The Year Ahead

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Show Notes

In this episode, I walk through the social media platforms I actually use, why I still use them, and what’s staying or shifting as I head into the new year.

Earlier this year, I published a deep dive on my $11K tech stack. This conversation is the companion piece, focused purely on social and media platforms. The question I’m asking myself is simple:

Why am I here? And is it still doing the job?

Here’s the rundown.

LinkedIn

This is my main business platform. It’s where I share ideas, test thinking, meet smart people, and build momentum for the book. It’s staying. No debate. If my work is business-focused, this is non-negotiable.

Instagram

This is behind-the-scenes, fitness, travel, and real life. It’s lighter. I’ll sometimes delete the app on weekends or holidays to give myself a break, but I like the entertainment value and the people I stay connected with here.

Facebook

Still useful, but mainly for groups, Messenger, and local community updates. My Facebook group exists, people still join, but it’s no longer a growth engine for my business. And that’s fine. Not everything needs CPR.

WhatsApp

Not really social media, but it’s where a lot of my real conversations happen. Group chats, side chats, logistics, and friendships all live here.

TikTok

This one’s intentional curiosity. I’m using it as a listening tool for Gen Z and emerging leaders, because that audience matters for the book I’m writing. I’ll start creating content here, but I’m realistic. I may need help to make that happen properly.

It’s also brilliant for travel, venues, and local recommendations. The algorithm is sharp, and it rewards curiosity.

Strava

Surprisingly motivating. I’m paying for it. Kudos matter more than they should. Even stretching feels rewarded.

Substack

This is a big one. Weekly writing, clearer thinking, and a strong entry point into the book. This is where longer ideas live first, before they get repurposed elsewhere.

Podcast + YouTube

I’m not continuing daily episodes next year. The feed stays. The episodes stay. The name and artwork will change. Expect fewer episodes, more depth, and tighter alignment to the book themes.

YouTube will continue as a distribution channel for the podcast.

Big picture:

One strong weekly article becomes the pillar. Everything else supports it.

Show notes for every episode at https://podcast.leannehughes.com

P.S. Ready to take things up a level? Here are some ways I can help: