🌴 34. Nicheless
Just worked on my latest podcast episode about niching in business - a topic that came up during a great chat with Sophia and Jade in the Corporate Box Coaching sesh on Friday.
In this episode, I break down:
- Why the "you must have a niche" advice isn't one-size-fits-all
- How I used hyper-niching with my "2 Hour Workshop Blueprint" book while maintaining broader business focus
- The concept of being your own niche (like my personal brand at leannehughes.com)
- My 90/10 split between B2B work (leadership teams, conferences, learning design) and B2C offerings
- Why passion often follows competency rather than the other way around
Key takeaways: Think of yourself as the umbrella brand with content pillars underneath.
When monetising, you can hyper-niche to solve specific problems while maintaining creative freedom in your overall brand.
Mentioned in this episode:
- Nick Gray's "The 2-Hour Cocktail Party"
- The Flipchart Group (my community of 2,800+ facilitators)
- Dan Koe's content pillar strategy
- Jenny Blake's "Pivot" framework
- The concept of "Multi-potentialites"
Recording location: On a foresty track with kangaroos and wildlife in the background! 🦘
Show notes for every episode at https://podcast.leannehughes.com
P.S. Ready to take things up a level? Here are three ways I can help:
- Watch My 2025 Speaker Reel:Â Let's energise your next event.
- Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint.Â
- Red Carpet Campout: Inspire, Indulge, Invent. Let’s take your ideas outside in March 2025.
Let's connect on all the channels:
Visit my website: leannehughes.com
Email me: hello@leannehughes.com
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.