🌴326. Free Time and Letting Go of Busy feat. Jenny Blake (Weekend Rewind)
This conversation with Jenny Blake was a masterclass in running a business without burying yourself in noise, pressure, and pointless admin. Jenny is one of the few people in the business world who genuinely walks her talk. Her book Free Time isn’t theory, it’s lived experience. Hearing her break down nonlinear breakthroughs, the pressure to niche, the trap of constant productivity, and how she’s built a wildly successful brand without touching social media was a wake-up call.
I particularly loved her behind-the-scenes look at how she captures ideas, stories, and quotes using Notion. It’s the most elegant system I’ve seen, and honestly, it exposed just how sloppy my own capture process has been. She also lifted the curtain on licensing, the real economics behind it, and what she had to learn the hard way. If you’re building a business that depends too heavily on you, this episode will shake something loose.
Key quotes
• “Ask for a nonlinear breakthrough. Stop assuming you have to grind your way there.”
• “Success just gets you more email. You need systems, not more stamina.”
Resources
• Jenny’s book: Free Time – https://itsfreetime.com/book
• Nonlinear Breakthroughs episode on Pivot
• Storyworthy by Matthew Dicks
• Notion (for idea capture and systems)
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