🌴266. Why Hand-Drawn Beats High-Gloss feat. Jason Knight
Today, I’m handing the mic back to Jason Knight. You might remember him from last month’s episode where we jammed on branding and how to think of your positioning like a newspaper headline.
This time, Jason’s diving into one of my absolute favourite topics: frameworks. Whether it’s a Venn diagram, a 2x2, or a hand-drawn sketch, frameworks have this magical way of taking complex ideas and making them unforgettable.
In this conversation, Jason shares his Pain-to-Results model—a signature system he uses to codify IP, guide attention, and make ideas “dangerously distinctive.” He also talks about why hand-drawn, messy visuals often outperform polished graphics when it comes to creating sticky learning and buy-in.
If you’ve ever wondered how to turn your thinking into something visual, simple, and powerful enough to sell your ideas for you—this episode is for you.
✨ What you’ll learn in this episode:
- Why visual frameworks cut through more noise than polished marketing.
- The Pain-to-Results model and how it helps you guide prospects from problem to solution.
- How to codify your expertise into a repeatable, signature system.
- Why drawing your ideas live creates more buy-in than a slick slide deck.
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