🌴189. ROI = Return on I
I just got back from a dream of a Monday down the Gold Coast with my brilliant friendtor, Petra Zink. Ocean views, whale sightings, big chats — you know the ones that meander between business and life and make you rethink everything? This episode was born from one of those.
We started talking about ROI — not return on investment, but return on I. Because here’s the truth: You’re not just buying a course, event, or speaker. You’re placing a bet on yourself to turn that into value.
In today’s episode, I unpack:
- The real reason some people get huge value from programs while others don't
- Why buying something doesn’t guarantee results (and what does)
- How “Return on I” is all about radical responsibility
- What your potential clients are actually afraid of when they hesitate to buy
- Why experience-led offers like Red Carpet Campout are more valuable than any spreadsheet could capture
If you've ever wondered why two people can attend the same event and have completely different outcomes — this episode is for you.
And a huge shoutout to Sarah (you legend!) for your Red Carpet Campout post that gave me all the feels and reminded me what real ROI looks like.
Let me know your thoughts — are you in the game for Return on I?
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