June 24, 2025

🌴176. The $18.95 purchase that changed everything

The player is loading ...

Show Notes

In this episode, I take you back to 2009—before podcasting, before The 2-Hour Workshop Blueprint, before I had even thought about creating a business.

This was the year I made my first ever passive income sale. It was $18.95. And honestly? It changed my life.

Here’s what I share:

The exact moment I discovered the idea of passive income (shoutout to The 4-Hour Work Week 🙌)
The niche product I created (hint: netball coaching + teenage shooters)
How I used Clippy (!!) and a proofreader from the UK to bring it to life
The thrill of outsourcing for the first time
My very scrappy early marketing strategy—hello, email lists and Facebook
Why that one sale opened my eyes to what was possible

This episode is part time capsule, part pep talk. If you’ve never made a dollar online while you were sleeping, I hope this gives you the nudge to try something. You don’t need to be an expert—just someone with a bit of know-how and the willingness to package it up.

🎯 My challenge to you:

What’s your “Level 1” expertise? What could you teach that younger you would’ve paid for?

✨ Bonus: I reflect on how the joy of that first sale still hits every time I see royalties roll in or someone signs up for a masterclass. The buzz doesn’t fade.

Thanks for listening, and I’ll catch you tomorrow!

*New* You're invited to join Leanne's free community, Work Fame.

Show notes for every episode at https://podcast.leannehughes.com

P.S. Ready to take things up a level? Here are three ways I can help: