Host Leanne Hughes takes you behind the scenes of the recent "How to Face Change" event she co-hosted with Michael Bungay Stanier (MBS).
From brainstorming ideas, locking in the perfect venue, to manufacturing demand for tickets, Leanne spills all the details on how they turned a bold idea into an unforgettable experience.
What You’ll Learn in This Episode:
1. How to Create Demand for Your Event: The strategic move that got 150 people onto the event waitlist within 24 hours (without selling a single ticket!).
2. The Power of Venue: Why the rooftop bar venue was a major player in getting people excited to attend—and how venue choice can impact your marketing strategy.
3. Collaborating with the Best: Leanne shares insights from working with Michael Bungay Stanier and how their creative synergy shaped the event’s success.
4. Marketing Magic: A peek into the marketing tactics, including leveraging scarcity, early bird offers, and social proof to sell out the event in record time.
5. Content vs. Experience: Why Leanne spent more time focusing on creating an experience for her attendees than on the content itself—and why that was the key to success.
6. Behind-the-Scenes Decisions: The tools and tech that helped Leanne and MBS manage a seamless collaboration across time zones, from Google Docs to a private podcast.
7. Post-Event Reflections: What worked, what Leanne would tweak, and the overwhelming LinkedIn love that followed the event.
Upcoming Events with Leanne:
1. Red Carpet Group Experience: Las Vegas with Leanne Hughes📅 October 30, 2024
2. Get to the Point Workshop with Sally Prosser📅 November 19, 2024 | Brisbane
3. Luxury Glamping Retreat: Red Carpet Campout📅 Dates: 10-12 March 2025 | Location: Private property, 90 mins from Brisbane
Join the Conversation: What resonated with you from today’s episode?
Let us know! Share your thoughts on social media and tag Leanne and Michael.
