Rebranding can feel like a long, drawn-out process—but what if you could transform your brand in just 4 weeks? That’s exactly what I did with branding expert Jason Knight, and I’m taking you behind the scenes of the entire journey.
In this video, you’ll get a front-row seat to:
✨ The 3-step process that took me from “good” to “great” (Uncomplicate, Reposition, Rollout).
✨ How we balanced tricky tensions like luxurious vs. approachable to create a brand that feels 100% me.
✨ Why “Tropical Courage” became the cornerstone of my brand (and what it actually means).
✨ The messy middle—how we tested wild ideas, refined the visuals, and nailed the vibe.
If you’ve ever looked at your website, branding, or messaging and thought, “This is fine, but it’s not me anymore,” this video is for you. You’ll walk away with insights into:
✅ Why “good” is the enemy of great.
✅ How to create a brand that feels bold, aligned, and confident.
✅ Why speed and collaboration can make all the difference.
Key Chapters:
Introduction: Why I Needed a Rebrand
The 4-Week Sprint: Jason’s Branding Process
Balancing Tensions: Luxurious vs. Approachable
Finding “Tropical Courage”
The Results: New Website, New Vibe, New Confidence
Lessons for Your Brand
If you’re considering a rebrand or want to step into your next level, hit play and join me on this journey.
💬 Let me know in the comments: What’s one word or vibe that represents your personal brand?
👍 If you enjoyed this video, don’t forget to like, subscribe, and hit that notification bell. More behind-the-scenes stories, workshops, and insights coming soon!
#Rebranding #PersonalBranding #BehindTheBrand #TropicalCourage
