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Host Leanne Hughes takes you behind the scenes of the recent "How to Face Change" event she co-hosted with Michael Bungay Stanier (MBS).
From brainstorming ideas, locking in the perfect venue, to manufacturing demand for tickets, Leanne spills all the details on how they turned a bold idea into an unforgettable experience.
Expect candid reflections, actionable tips, and a whole lot of fun as Leanne shares the highs, challenges, and big wins from this Brisbane-based event.
What You’ll Learn in This Episode:
1. How to Create Demand for Your Event: The strategic move that got 150 people onto the event waitlist within 24 hours (without selling a single ticket!).
2. The Power of Venue: Why the rooftop bar venue was a major player in getting people excited to attend—and how venue choice can impact your marketing strategy.
3. Collaborating with the Best: Leanne shares insights from working with Michael Bungay Stanier and how their creative synergy shaped the event’s success.
4. Marketing Magic: A peek into the marketing tactics, including leveraging scarcity, early bird offers, and social proof to sell out the event in record time.
5. Content vs. Experience: Why Leanne spent more time focusing on creating an experience for her attendees than on the content itself—and why that was the key to success.
6. Behind-the-Scenes Decisions: The tools and tech that helped Leanne and MBS manage a seamless collaboration across time zones, from Google Docs to a private podcast.
7. Post-Event Reflections: What worked, what Leanne would tweak, and the overwhelming LinkedIn love that followed the event.
Episode Highlights:
• The quote that inspired Leanne to aim big with her venue choice: "If I made small decisions, I would hate myself forever."
• How to "manufacture demand" and why giving your audience a waitlist (before selling tickets) can validate your event idea.
• The importance of creating a memorable experience (hint: it’s not all about the content!) and how a rooftop venue turned their event into a “brag-worthy” moment.
Links Mentioned in the Episode:
• Watch the 3-minute event highlight video (https://youtu.be/uqQOY3rZoMs?si=15WtyDdTQX_WbXmD) on YouTube
• Michael Bungay Stanier's work (https://mbs.works)
• Our Luma event site (https://lu.ma/rooftopbne)
• Diary of a CEO interview with Daniel Priestly (https://www.youtube.com/watch?v=u0o3IlsEQbI)
Upcoming Events with Leanne:
1. Red Carpet Group Experience: Las Vegas with Leanne Hughes (https://www.leannehughes.com/events/las-vegas-group-red-carpet-experience-maximize-your-return-on-luck)
📅 October 30, 2024
2. Get to the Point Workshop with Sally Prosser (https://www.leannehughes.com/events/brisbane-get-to-the-point-with-sally-prosser)
📅 November 19, 2024 | Brisbane
3. Luxury Glamping Retreat: Red Carpet Campout (https://www.leannehughes.com/events/red-carpet-campout)
📅 Dates: 10-12 March 2025 | Location: Private property, 90 mins from Brisbane
Join the Conversation: What resonated with you from today’s episode? Let us know! Share your thoughts on social media and tag Leanne and Michael.
Support the show (https://buymeacoffee.com/leannehughes)
