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If you’re going to learn something, you might as well learn from the best, right?
I’m still reeling from my interview with today’s guest, Alan Weiss.This is another episode for you if you run your own business or looking to be a solopreneur.
I reached out to Alan after Michael Bungay Stanier’s contribution to Episode 120, where he said, “If you read Alan Weiss’ book Million Dollar Consulting, you’ll never go hungry again”.
Alan Weiss is the rockstar of consulting. Marshall Goldsmith once called him “The finest entrepreneurial coach in the world.”
He is one of those rare people who can say he is a consultant, speaker, and author and mean it.
His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, oyota, and over 500 other leading organizations.
He once held the record for selling out the highest priced workshop (on entrepreneurialism) in the then-21-year history of New York City’s Learning Annex. His Ph.D. is in psychology.
He is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence, representing the top 1% of professional speakers in the world.
His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 25th year and fifth edition.
The New York Post called him “one of the most highly regarded independent consultants in America.“
Yep folks, he’s impressive and as he mentions in this interview, he’s not humble about that fact, either!
In today’s conversation we cover many topics, including:
Debunking the myth that the riches are in the niches
Who we should target in our marketing efforts (spoiler alert: Not HR or Training people)
How to create our value proposition to share the value we bring
Why it’s important to create content to build marketing gravity
Honestly? This is a masterclass in how to market your facilitation and consulting business.
This was an experiential joint interview with the Show.Up community. Get on the waitlist when doors open again later this year!
