In today's Weekend Rewind, I talk to Julian Treasure. Julian is a sought-after and top-rated international sound and communication expert. He is a gripping speaker with 5 TED talks online which have been viewed around 40 million times. His vision is to transform the world by inspiring people to listen consciously and speak powerfully.
Julian’s speech ‘How to speak so people want to listen’ is my favourite TED speech. It’s also in the top-10 of most watched TED speeches of all time, with over 65 million views,
However, when I was doing more research on Julian’s work, I also realised the emphasis that he puts on listening. Not hearing, but listening. We spend a good chunk of this conversation discussing how to do that effectively.
He believes that listening is the doorway to understanding and powerful speaking liberates us to make a difference and be known for who we are.
Julian Treasure is an expert on sound who uses his fascinating insights to advise businesses how to optimise their environments for sound. He is author of the books How to be Heard and Sound Business. He is also the founder of The Sound Agency. The audio-branding company asks and answers the question “How does your brand sound?” The Sound Agency work with some of the world’s biggest brands to improve their sound.
Julian Treasure’s five TED talks have been watched more than 40 million times. His latest, How to speak so that people want to listen, is in the top 10 TED talks of all time. Julian is regularly featured in the world’s media, including TIME Magazine, The Times, The Economist and the BBC.
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